Pricing

What is WhatsApp Business API?  

WhatsApp Business API is an application programming interface introduced by Facebook to allow businesses to communicate with their customers at scale. It is not an out-of-the-box solution but an API through which businesses can send and receive messages, develop a chatbot, and integrate it with their apps and websites. For Example; If your customer orders online from your e-commerce website, you can send the receipt to the customer automatically through WhatsApp.

Does Mishra digital charge anything for access to WhatsApp Business API?  

No. Access to WhatsApp Business API is absolutely free.
There is no one-time setup fee or onboarding fee.
We will submit your profile to WhatsApp and once you are approved as per WhatsApp’s Commerce Policy, then we will integrate your WhatsApp Authorised Business Account with the Mishra digital platform.
Please note that the charges that you pay us are solely for the usage of the Mishra digital platform.

What is a customer support/session message? 

When a customer initiates a message with a business, the business can reply within 24 hours. All outgoing messages from businesses during these 24 hours are customer support messages.

What is a WhatsApp message template?  

WhatsApp message templates are message formats for common reusable notifications a business may want to send its users. Businesses must use Message Templates for sending messages outside the 24-hour Customer Service Window to any customers. Your Message Templates will be reviewed by WhatsApp to ensure they do not violate WhatsApp policies.

When a customer does not initiate a conversation by sending a direct message to business, businesses can send template-approved messages after the template has been approved. These messages can be order update messages, shipping update messages, appointment reminders, etc. Template Message Fees vary by country. All template messages must be pre-approved.

What are WhatsApp Business cost per message?  

WhatsApp charges a fixed fee for each conversation as a 24-hour incremental session. Pricing is different for every country. You can check the full list here:- https://developers.facebook.com/docs/whatsapp/pricing/conversationpricing

What is the cost for outgoing customer support/session messages? 

Outgoing Session Messages (Customer Support Messages) are completely free on WhatsApp using Mishra digital.

Is there any fee for incoming messages on WhatsApp Business?  

No. There are no fees for incoming messages on WhatsApp Business unless the business responds using Mishra digital.

What is Monthly Unique Contacts in WhatsApp? How is it calculated?  

Monthly Unique Contacts can be defined as any unique phone number that interacts with your WhatsApp Authorised Business Account number. A Monthly Unique Contact is counted only if there is at least 1 incoming message and 1 outgoing message to that number in a duration of 1 month. The Monthly Unique Contacts count is reset every month.

When can I start using I Mishra digital?  

Mishra digital works on top of the official WhatsApp Business APIs. We submit your profile to WhatsApp for approval. Once your WhatsApp Authorised Business Account is approved you can start using Mishra digital immediately. Getting you approved is on us and your billing will start only once you are approved by WhatsApp.

Can I use my existing WhatsApp number with Mishra digital?  

Yes, you can use an existing WhatsApp number with Mishra digital. However, you will need to first delete the account linked to that, prior to onboarding with Mishra digital. To know more about how to delete your WhatsApp account, please visit how-to-delete-your-account. how-to-delete-your-account.
In fact, you can provide any number that can receive an OTP to be used for Mishra digital - this could be a virtual number or a regular SIM number. However, a phone number already being used with the WhatsApp Business API cannot be migrated to Mishra digital. You will have to then provide a different phone number.
Once we connect the number with Mishra digital, it will not work with other WhatsApp Apps and will work only with Mishra digital’s dashboard. If it is a virtual number that is tied to Mishra digital, then normal voice calls can be made as usual, but WhatsApp voice and video calls are not supported via WhatsApp Business API.

How can I get the WhatsApp Business Verified green tick? 

Businesses that have been granted the Official Business Account (OBA) status on WhatsApp, get a green tick beside their business name. This results in the display name of the number being shown by default, without the WhatsApp business number being explicitly saved by your users.
As Mishra digital is a WhatsApp Business solution provider, we can apply for the green tick on your behalf for free, once you have supported 50+ users on WhatsApp via Mishra digital. However, we can not influence WhatsApp's decision with regard to approving your green tick. Their decision in this regard would be final.
Getting a Verified WhatsApp Green tick account depends on multiple factors such as:

1. 1. Brand/company credibility
2. 2. Total amount of followers on social media
3. 3. Domain ranking and authority

All these factors can influence your green tick approval.
To request for a green tick verification, you can simply connect with our support team and send in a request. Once your request for the green tick is approved, your number will automatically be displayed as your business name, to your users along with the green tick. This will show that your business is verified and authentic.

Does Mishra digital give me a number or may I set up my own number as my Official WhatsApp number?  

Bring your own number. You can give us any valid number (from any country) and we can set it up as your Official WhatsApp API number. We will send a One Time Password (OTP) to verify that you own the number. Remember that once you set up a number on the Official WhatsApp API, you cannot downgrade to a WhatsApp Business Account or regular WhatsApp Account.

Can I broadcast promotional messages? 

You can send promotional or marketing bulk messages to your existing customer base who have opted in to receive messages from you. You can also use the API to send transactional messages. For example, shipping updates, payment reminders, appointment updates, etc.

What is Facebook Business Manager ID?  

The Facebook Business Manager ID corresponds to your Business Manager, the central platform where you can manage your ads, manage assets such as Pages and add accounts, and even add an agency or partners (like Mishra digital) to help manage your business; in this case, the WhatsApp Business Account (WABA).

To start the business verification process:

1. 1. Confirm your identity. Click on the Confirm Identity button.
2. 2. Enter business details.
3. 3. Select your business.
4. 4. Confirm your business details.
5. 5. Get a verification code.
6. 6. Enter the verification code (not applicable if you use domain verification).

How to apply for WhatsApp Business API? 

Applying for our WhatsApp Business API is the first step to growing your business through WhatsApp and engaging with your customers effectively. It’s quick and easy and our team guides you through the entire process.

• 1. First step to get a WhatsApp Business API is to apply for WhatsApp Business Account through an official WhatsApp Business Solution Provider(BSP) like Mishra digital.
• 2. Next get your business profile verified on Facebook Business Manager
• 3. Once the verification is done, configure your details.
• 4. Generate an API key
• 5. Integrate your WhatsApp Business Account to the BSP using the API key.
• 6. Start using the WhatsApp Business API

If your business is already verified on Facebook, the entire process barely takes a few minutes as you can directly generate an API key.

Once the entire process is complete, Mishra digital also helps you develop your own chatbot and you can go live when you're ready. If you ever need any technical support, our team will always be there for you at hello@Mishra digital.in

What is WhatsApp’s new conversation-based pricing (2023)? 

The new WhatsApp conversation-based pricing will be effective from 1st June 2023, all businesses using the WhatsApp Business Platform will be charged on a 24-hour conversation cycle. Business-initiated conversations will be split into three categories - Utility, Authentication, and Marketing. All user-initiated conversations will be called service conversations.

< thead>

Market	Marketing	Utility	Authentication	Service
Argentina	USD 0.0618	USD 0.0408	USD 0.0367	USD 0.0316
Brazil	USD 0.0625	USD 0.0350	USD 0.0315	USD 0.0300
Chile	USD 0.0889	USD 0.0586	USD 0.0527	USD 0.0454
Colombia	USD 0.0125	USD 0.0085	USD 0.0077	USD 0.0060
Egypt	USD 0.1073	USD 0.0687	USD 0.0618	USD 0.0644
France	USD 0.1432	USD 0.0768	USD 0.0691	USD 0.0859
Germany	USD 0.1365	USD 0.0853	USD 0.0768	USD 0.0819
India	USD 0.0099	USD 0.0042	N/A	USD 0.0040
Indonesia	USD 0.0411	USD 0.0200	N/A	USD 0.0190
Israel	USD 0.0353	USD 0.0188	USD 0.0169	USD 0.0180
Italy	USD 0.0691	USD 0.0420	USD 0.0378	USD 0.0386
Malaysia	USD 0.0860	USD 0.0200	USD 0.0180	USD 0.0220
Mexico	USD 0.0436	USD 0.0266	USD 0.0239	USD 0.0105
Netherlands	USD 0.1597	USD 0.0800	USD 0.0720	USD 0.0891
Nigeria	USD 0.0516	USD 0.0319	USD 0.0287	USD 0.0310
Pakistan	USD 0.0473	USD 0.0253	USD 0.0228	USD 0.0142
Peru	USD 0.0703	USD 0.0419	USD 0.0377	USD 0.0179
Russia	USD 0.0802	USD 0.0477	USD 0.0429	USD 0.0398
Saudi Arabia	USD 0.0406	USD 0.0252	USD 0.0226	USD 0.0195
South Africa	USD 0.0379	USD 0.0200	USD 0.0180	USD 0.0168
Spain	USD 0.0615	USD 0.0380	USD 0.0342	USD 0.0369
Turkey	USD 0.0109	USD 0.0093	USD 0.0083	USD 0.0030
United Arab Emirates	USD 0.0340	USD 0.0198	USD 0.0178	USD 0.0190
United Kingdom	USD 0.0705	USD 0.0398	USD 0.0358	USD 0.0388
North America	USD 0.0250	USD 0.0150	USD 0.0135	USD 0.0088
Rest of Africa	USD 0.0225	USD 0.0160	USD 0.0144	USD 0.0363
Rest of Asia Pacific	USD 0.0732	USD 0.0472	USD 0.0425	USD 0.0224
Rest of Central & Eastern Europe	USD 0.0860	USD 0.0619	USD 0.0557	USD 0.0250
Rest of Latin America	USD 0.0740	USD 0.0494	USD 0.0445	USD 0.0423
Rest of Middle East	USD 0.0341	USD 0.0198	USD 0.0178	USD 0.0218
Rest of Western Europe	USD 0.0592	USD 0.0420	USD 0.0378	USD 0.0397
Other	USD 0.0604	USD 0.0338	USD 0.0304	USD 0.0145

To know about Mishra digital’s WhatsApp Business API pricing in India click here

What are Business-Initiated and User-Initiated conversations on WhatsApp?  

Business-Initiated conversations are essentially conversations initiated by a business, using approved template messages. A conversation that begins when a company sends a message to a customer outside of the 24 hour customer service window. Messages that start a business-initiated conversation require the business to send a message template first.

There are three categories of Business-initiated conversations:

• 1. Utility Conversations - Messages to facilitate an update, transaction, or request on an ongoing conversation. These type of messages are post-purchase notifications, timely invoice sharing, billing statements etc.
• 2. Authentic Conversations - These types of messages enable a business to authenticate their users with the help of One-time Passwords(OTPs). This can be used for account authentication, account verification and account recovery of the users.
• 3. Marketing Conversations - These are messages that businesses can use to send promotions, offers, or invitations. Service conversation - Also known as user-initiated conversation. A conversation that begins as a result of a message sent by a user. When a company responds to a user within the 24-hour customer service window, that message is categorized as a service conversation. Within this 24-hour customer service window, businesses can send free-form messages.

Is there any free trial available?  

• Yes there is a free trial available which would allow you to experience our WhatsApp Business API platform without any cost and to get a better idea of the service. To access the free trial click here: click here

Can we get a demo for your platform?  

• Yes , you can get a free demo of our WhatsApp Business API platform and how you can use it for your marketing and CRM solutions at any time slot that you choose. To book a demo , click here.

Do you provide a WhatsApp Chatbot as well?  

At Mishra digital, we provide an AI-powered WhatsApp Chatbot if you subscribe to any of our packages. You provide the flow to us and we deliver the Chatbot as swiftly as possible without any additional costs.

What are the documents required for the Facebook Business Manager verification?  

• 1. Legal documents:-
  
  Company’s certificate of incorporation
  GST certificate/Business License
  
  2. Proof of address:-
  
  Bank Account Statement
  Utility Bill (Phone/Electricity Bill)

Will you help us get our business verified on Facebook?  

• Yes our team will get in touch with you and guide you on how to verify your Facebook business manager account.